By Natalie Mortimer

Dove has released a new ad on YouTube, Dove Patches, as part of its ongoing ‘Real Beauty’ campaign, showing the effects a placebo ‘beauty patch’ had on a group of women.

The social experiment campaign, which aims to replicate the beauty brand’s viral hit Dove Real Beauty Sketches, promised a group of women that after two weeks of wearing the ‘beauty patch’ they would feel more beautiful.

The women were tasked with keeping a video diary of their changing emotions, with each one believing the “beauty patch” improved their body confidence levels.

Lucy Attley, Dove UK and Ireland brand director Read full story ›

Source: The Drum