By Fadi Shuman

Yes, driverless cars seem to worry your average consumer. Much like its predecessor the headless horseman, driverless cars seems to spook consumers. In fact, according to a survey released earlier this year by the American Automobile Association (AAA), three out of four U.S. drivers said they would be “afraid” to ride in self-driving cars. But, have no fear. Once they become as ubiquitous as ubers, opportunities abound for marketers.

It would be naive to underestimate the seismic impact of truly autonomous vehicles on civilization as we know it. But, as history shows, such innovation can have as much Read full story ›

Source: The Drum