By Gillian West

Dulux has imagined a world where colour is banned in its latest campaign created by BBH London.

Debuting last night (Sunday 2 March) across Channel 4’s network, the advert is based on the idea that colour can change the way our life stories unfold. With stylistic cues from prohibition America, the campaign takes a more emotional approach to advertising than previous efforts from the paint manufacturer and tells the story of a couple who find live through colour. Showcasing the transformative power colour has on people’s lives.

Set in a fictional time when police have enforced a ban on colour, Read full story ›

Source: The Drum