eBay has promoted Jean-Baptiste Goux to the role of head of programmatic advertising, replacing Guy Jones who has left to become head of commercial strategy at Immediate Media.
In this new role Goux will be responsible for driving the growth in eBay Advertising’s programmatic platform, which the company claims has doubled in the last 12 months.
He will also work closely with eBay’s direct sales agency Ad2One, which this week has launched a premium marketplace, powered by AppNexus, to offer buyers programmatic access to trusted premium inventory.
Goux joined the eBay Advertising team in 2012 as advertising yield manager in the Read full story ›
Source: The Drum