Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Ethics can’t go on hold while marketers navigate the pandemic

on Aug 5, 2020 | 0 comments

By John McCarthy

Jacob Dubbins of the Conscious Advertising Network is looking to instil marketers with a degree of responsibility in shaping a fit-to-inhabit digital ecosystem (ad spend, after all, is the engine of the internet). It is a difficult job, however, and with the sector under unprecedented pressure, are ethics even on the agenda?

To some, marketing is an inherently immoral practice and ethics and advertising oxymorons. The trade, at its worst, sparks the deepest desires of a covetous species, while guilty marketers attempt a karmic reset with brand purpose campaigns.

Back in the day, David Ogilvy drew a line: ”Never write an Read full story ›

Source: The Drum