By John Glenday

Etsy, the e-commerce platform focussed exclusively on handmade, vintage and craft supplies, has launched its first-ever holiday campaign in the form of ‘Here’s to the Givers’.

Launching with a Halloween theme the twin-phase campaign will initially offer a variety of items geared toward trick or treaters before morphing into the second phase of activity featuring Christmas-themed décor, traditions and gifting moments.

In a blog post, Etsy chief marketing officer Ryan Scott wrote: “The holidays are such a special time to bring the magic of traditions to life. In a world where our everyday lives are becoming Read full story ›

Source: The Drum