Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Everyone needs to play a bigger role in defining best practice for digital trading says IAS MD

on Jul 13, 2018 | 0 comments

By Danielle Gibson

Following a tirade of barriers for digital and and programmatic advertising over the past couple of years, where brand safety took a pivotal role in the boxing ring along with clarity, transparency and viewability, confidence in data-driven advertising took a nose dive.

But is this lack of confidence just an illusion, rather than the reality, as many markets will see significant increases in digital ad spend?

Ahead of his judging role at The Drum Digital Trading Awards APAC, Integral Ad Science’s (IAS) managing director, Southeast Asia, Niall Hogan spoke to The Drum about how bad reputations have the Read full story ›

Source: The Drum