Experiential is a great way for healthcare marketers to engage younger audiences
Until recently, it might’ve seemed that experiential marketing didn’t have a place in the healthcare sector. That’s changed, explains Virginia H. Ocampo of Spiro, as consumers now expect more from brands.
Today’s healthcare brands face a new reality: clinical expertise isn’t enough. Consumers want brands that reflect their values and fit naturally into their lives. Traditional marketing alone can’t meet this moment.
What can? Bold, experience-led strategies that turn passive audiences into active brand advocates.
Read more here
Source: The Drum
