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Exposure to age-restricted ads remains low, but ASA is ‘mindful’ of online harm for kids

on May 21, 2020 | 0 comments

By Imogen Watson

While children’s exposure to gambling ads on TV has dropped in recent years, the Advertising Standard Authority (ASA) has warned of the need to stay vigilant when policing online ads.

Mindful of reducing children’s exposure to age-restricted ads, UK ad rules contain scheduling restrictions designed to significantly reduce the exposure of under-18s to ads for alcohol and gambling.

The ASA’s exposure figures for 2019, published today (22 May) suggest that TV ad rules continue to have an effect on limiting children’s exposure to these categories.

And after decreasing by two-thirds since 2008, the number of alcohol ads children are exposed Read full story ›

Source: The Drum