Video is the future of Facebook however in its drive for supremacy it reportedly overstated its video views for two years by failing to factor in views under three seconds in its ‘average duration of video viewed’ metric.
The news follows on from comments made by Facebook’s EMEA vice-president Nicola Mendelsohn earlier this year in which she said she would put money on Facebook becoming “all video over the next five years”.
Somewhat stunting its reputation as a video aggregator was the news that it has vastly overstated its average video viewing times by between 60 to 80 Read full story ›
Source: The Drum
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