Over half of the public do not trust retailers who use social media, research from YouGov has found, with only a quarter saying that a social media presence makes them trust a retailer more.
Of the 1,096 UK adults surveyed by YouGov, it was discovered that 42 per cent stated that social media sites should be used to interact with friends, and not with retailers.
Surprisingly, it was found that more than half (57 per cent) of the 16-24 year olds surveyed don’t like sites such as Twitter and Facebook to be linked with their purchasing history, while almost two-thirds(61 per cent) Read full story ›
Source: The Drum
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