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Facebook braces for pandemic ad spend dip

on Mar 25, 2020 | 0 comments

By John Glenday

Record usage figures propelled by housebound members have done nothing to ease Facebook’s pandemic pain amid fears that the ongoing coronavirus emergency is exacting a heavier toll on the advertising industry as every day goes by.

Since the outbreak began to bite earlier this month Facebook has observed a “weakening” of its lucrative advertising business as brands and firms batten down the hatches along with everyone else, constraining a vital revenue stream for the business.

A principle side effect of the draconian lockdowns now in place throughout much of the world has been a corresponding slump Read full story ›

Source: The Drum