Facebook has added to its live sports streaming portfolio after partnering with Major League Baseball (MLB).
The deal will see Facebook broadcast 20 live games on Friday nights throughout the season to users within the US.
Rather than shooting its own broadcast of the games, Facebook’s coverage will instead be simulcasts of the feeds provided by participating team’s local broadcast partner.
Dan Reed, Facebook’s head of global sports partnerships, said the deal had the potential to spark a new era of engagement within the sport.
“Baseball games are uniquely engaging community experiences, as the chatter and rituals in the stands Read full story ›
Source: The Drum
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