Looking to capture more mobile gaming dollars, Facebook is bringing interactive playable ads to its Audience Network.
Facebook brought the ad formats, which allow users trial a “lite” version of a mobile game, to its news feed in August. The social giant said that people who installed an app after testing it in a playable ad were 60% more likely to actually open their new mobile game, compared to installations from non-playable ads.
To continue this momentum, Facebook is making playable ads available in both rewarded video and interstitial formats through Audience Network.
Facebook is also introducing new measurement tools for Read full story ›
Source: The Drum