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Facebook is pushing advertisers to make their mobile experiences faster, or face being penalised

on Aug 31, 2016 | 0 comments

By Rebecca Stewart

Facebook is pushing advertisers to improve their mobile sites in order to boost user experience and make it easier for businesses to drive value from the platform.

The world’s biggest social network wants brands to build better mobile experiences that load quicker in order to stop visitors abandoning advertisers’ sites within Facebook’s own in-app browser, according to a report from Forbes.

As such, it is making two updates to its system. Starting from today (31 August), Facebook will be “pre-fetching” advertisers’ mobile sites before users click on an ad to reduce mobile-site load times. The second change, which will Read full story ›

Source: The Drum