Facebook has launched a new global targeting capability which will enable advertisers to be able to target users based on the type of connection used: 2G, 3G or 4G.
Targeting by mobile network type helps advertisers choose creative that will run smoothly on any given device and connection speed: so that video ads won’t be shown to people on 2G networks who may not be able to load the video.
Brendan Sullivan, product marketing manager at Facebook, added: “This fragmented environment makes it difficult for businesses to reach people with valuable experiences on their mobile devices. That’s why we’re launching a new Read full story ›
Source: The Drum
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