By Ishbel Macleod

Fanta is looking to boost engagement and awareness of the fizzy drink brand with a multi-platform marketing campaign offering experiences-to-remember prizes.

The campaign includes a TV ad set to run for five weeks on channels such as E4 and Comedy Central, as well as outdoor and experiential activity to be run throughout July and August. Fans will also be encouraged to share their playful moments online using the #Fanta100 hashtag.

Bríd Drohan-Stewart, Great Britain marketing director, said: “Fanta is an inherently playful product and play as an engine of social improvement is well established. We are all excited about this campaign as Read full story ›

Source: The Drum