By Haley Velasco

To celebrate its 100th anniversary, the 4A’s has partnered with The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)?

Xavier Green is a copywriter at TracyLocke, an agency which has worked with brands including Captain Morgan, Ziploc, Pizza Hut and Pepsi. Recently, the agency worked with Ferrero Rocher to reopen its pop up store where shoppers can enjoy a multi-sensory experience in Read full story ›

Source: The Drum