One of the main reasons that B2B businesses digitize is to automate marketing and diversify sales. However, one of the main obstacles to digital transformation is the cultural adoption of an e-commerce mindset, notably by sales and marketing.
In this blog we outline five major changes you should consider as you navigate your business toward digital maturity. This will affect everyone in your organization, but sales and marketing will probably be impacted most, so this will the focus of our blog.
1. Sales and marketing as one team
Historically, sales and marketing have worked separately, especially in B2B organizations. Typically, these departments operate Read full story ›
Source: The Drum