As part of its presence at Cannes Lions, Havas Worldwide ran a social newsroom just off of Le Croissette, the main beachfront strip of the town, open to anyone curious enough to watch the goings on.
A crew of around 10 members of Havas owned social media agency, Cake ran the newsroom which aimed to cover anything taking place during the entire week of the festival in real-time, from seminars, workshops, parties and celebrity appearances.
Lizzy Pollott, client services director for Cake, offers her insight from what they learned through the project.
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Source: The Drum
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