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Five ways luxury brands can appeal to UHNWIs

on Aug 30, 2021 | 0 comments

By Ned Quekett

With more billionaires than ever across the globe, how do luxury brands capture and maintain the interest of ultra-high-net-worth individuals (UHNWIs)?

The Wealth Report disclosed there are more than 520,000 UHNWIs in the world today. This number is expected to rise by roughly 27% in the next five years to 663,000. Additionally, the demographic make-up of UHNWI audiences is getting more diverse, with an increase in the proportion of gen Z, millennials and women. Indeed, research conducted by Relevance shows there are now around 29,300 UHNW women in the world – or roughly 10% of UHNWI – a 52% Read full story ›

Source: The Drum