By Gillian West
Ford Motor Company has teamed up with the director of ‘The Fast and the Furious’ chain Rob Cohen to create a pan-European film for the all-new Mondeo.
Part of a 360 creative campaign the film shows the Mondeo coming to the rescue of a small plane with the runway lights fail and remote airfield is plunged into darkness.
Roelant de Waard, vice president, marketing, sales and service, Ford of Europe, said though “customers hopefully won’t need to help land a plane using Ford Dynamic LED headlight technology” they will appreciate the “smart technologies that deliver everyday benefits”.
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Source: The Drum