Former Heineken global strategy director works with SomeOne to develop low alcohol beer idea
By Gillian West
Former Heineken director of global strategy and now founder of Greyhound Drinks John Hunt has been working with SomeOne to create a new idea for beer.
SomeOne co-founder, David Law, explained: “John had produced a low alcohol recipe for a lager that combined natural berries, fruit, herbs spices and minerals into a new product category. The taste is subtle, with hints of cucumber and elderflower and it’s ‘sparkling’ rather than ‘high fizz’. It has the complexity of a Pimm’s, but the lightness of a mexican lager, but most of all – it is very, very refreshing.
“So we had a drink Read full story ›
Source: The Drum




