Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Former Heineken global strategy director works with SomeOne to develop low alcohol beer idea

on Apr 2, 2014 | 0 comments

By Gillian West

Former Heineken director of global strategy and now founder of Greyhound Drinks John Hunt has been working with SomeOne to create a new idea for beer.

SomeOne co-founder, David Law, explained: “John had produced a low alcohol recipe for a lager that combined natural berries, fruit, herbs spices and minerals into a new product category. The taste is subtle, with hints of cucumber and elderflower and it’s ‘sparkling’ rather than ‘high fizz’. It has the complexity of a Pimm’s, but the lightness of a mexican lager, but most of all – it is very, very refreshing.

“So we had a drink Read full story ›

Source: The Drum