Formula One‘s commercial chief Sean Bratches has hinted that the company will pursue more pay TV broadcast deals and will rely on its redeveloped digital assets to achieve the kind of audience reach which free-to-air partnerships would otherwise offer.
New owners Liberty Media have vowed to overhaul Formula One’s dated commercial model with digital, sponsorship and broadcast revenues all being a major focus of the sport’s redevelopment.
While growing the Formula One’s mass audience appeal is a major focus of the new era the dichotomy of increased revenue on offer form pay TV deals verses the smaller audience Read full story ›
Source: The Drum
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