How can retail brands ensure the product information their customers want is available, accurate, and consistent across all channels? How can they be confident that the product experience properly reflects the core values of the brand? Why is product information and product experience so important to the customer experience anyway?
These were just some of the issues discussed during The Drum’s recent webinar – ‘Omnichannel need not be ominous’ – hosted in partnership with Akeneo.
The Drum’s editor-in-chief Gordon Young spoke with Kristin Naragon, VP of strategy & growth at Akeneo, and Peter Sheldon, senior director Read full story ›
Source: The Drum