By Natalie Mortimer

Children’s bike manufacturer Frog Bikes has appointed Brandnation to build its UK consumer media profile as it aims to become a mainstream brand.

The British-based company has tasked Brandnation with developing consumer awareness in addition to supporting planned promotional initiatives including a schools programme.

Shelley Lawson, managing director, Frog Bikes commented: “Parents and kids love our products and we have exciting and ambitious growth plans both in the UK and worldwide.

We have identified brand awareness as a key factor in our growth and we have appointed Brandnation for their expertise in the cycle area and to help us build our mainstream Read full story ›

Source: The Drum