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From cooling to clean air: How Haier changed its marketing playbook

on Apr 30, 2021 | 0 comments

By amit bapna

Haier India has launched a new air conditioner range in the backdrop of a post-pandemic appetite for clean air. The Drum finds out what went into the new product launch and the brand campaign.

Air conditioner marketing has, for a long time, been all about providing cool air to a sweating consumer. No longer, as Haier, the global consumer durables company, announced the India launch of its new range of air conditioner for healthy air. The claim is that the air conditioner kills airborne hazards when the air circulates from the air inlet, thereby delivering healthy air to the surroundings Read full story ›

Source: The Drum