With CNN Digital having reported the best quarter in its history according to Comscore visitor measurements, the news organization’s Inga Thordar shares with The Drum some of the lessons she thinks marketers can take from the newsroom.
CNN Digital registered 226 million unique visitors globally in May, which was an increase of 61 million year-on-year. Having already been in the top spot, it widened the gap on second-placed BBC and hit record heights as its news product became ever more important in lockdown.
Inga Thordar, the news brand’s executive editor, tells The Drum that this is down to CNN Digital Read full story ›
Source: The Drum