By Emma Mulcahy
2019 marks the 25th anniversary of the first ever banner ad, created by AT&T. It had a 44% click-through rate, now practically unheard of, and its only call to action was a simple ‘click here’. From humble beginnings, digital advertising has ballooned into a huge, and still growing, global industry – though one not without its challenges.
The Drum’s senior reporter Rebecca Stewart sat down with experts from across the digital spectrum to discuss the impact digital advertising has had in shaping and determining the ad industry as we know it today. Here we bring you some of the highlights.
Source: The Drum