Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

From RAF to Gillette: Ditching gender stereotypes in advertising is a collective task

on Feb 27, 2019 | 0 comments

By Fernando Desouches

A lot has been written in recent weeks about advertising and its issues with gender stereotyping in recent weeks, but what is the collective action point?

The Drum’s recent article on the RAF’s diversity contest-winning ad on Channel 4, about fighting together against female stereotypes in communication, raises at least two important issues. The first being, how far we still are from fixing this problem, considering that 40% of the ads screened by Channel 4 continue to show women in stereotypical roles. The other is that, even though there is still progress to be made, brands that target Read full story ›

Source: The Drum