By Ishbel Macleod

Snack brand Fruit Bowl has entered into a six-month sponsorship of Vue’s Kids AM weekend film programme, in a deal handled by Digital Cinema Media (DCM) and UM Media London.

The sponsorship will include a 30” creative running in family films, supported by static quad posters, digital 6-sheets, inclusion in Vue’s printed and digital magazine and online activity across Vue’s web properties.

Kieran Lancini, PR and publicity manager at Vue Entertainment said: “Vue Entertainment is thrilled to be partnering with Fruit Bowl for our exclusive Kids AM offering. Priced from just £1.75 per ticket every Saturday and Sunday morning and throughout the Read full story ›

Source: The Drum