Fuck the Poor, says new shock campaign from The Pilion Trust urging public to care
A social experiment carried out by The Pilion Trust found that the public will tell someone off for saying ‘fuck the poor’, but are unlikely to stop to help the very same group.
Created by Publicis, the campaign saw a man wearing a billboard saying ‘fuck the poor’ on the streets of London, and being told off by multiple passersby.
Source: The Drum
