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Future-proofing programmatic: hybrid in-housing, getting control of your data & leaning into change

on Nov 27, 2020 | 0 comments

By Charlotte McEleny

In a year of turbulent change, the digital advertising industry is seeking strategies that future-proof against every eventuality. For programmatic, IPONWEB believes there are a few methods to ensure success.

Speaking during a fireside chat at The Drum’s Digital Summit, IPONWEB director of business development in APAC, Niraj Nagpal uncovered key strategies that will help future-proof programmatic. To see the full session for free, sign up here.

Nagpal believes that the ubiquity of programmatic will render the term redundant soon enough, as all digital media will be somewhat programmatic in its delivery.

“It is because we’re in such a rapid change Read full story ›

Source: The Drum