Future Publishing, owner of titles including Total Film, T3, and Tech Radar, has partnered with real-time trading platform Rubicon Project to launch its first global, private programmatic marketplace.
The move will see the publisher’s inventory from all its brands, which boast a combined 50 million monthly online and mobile viewers globally, made available to all 100,000 of its advertisers through a single, standardised platform via real-time bidding (RTB).
Display, including rich-media formats and mobile inventory will be opened up first, though with Future’s videos having generated more than 143 million views last year it is likely video will follow suit further Read full story ›
Source: The Drum
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