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Game-tainment: the next big opportunity for advertisers

on Feb 23, 2021 | 0 comments

By Itamar Benedy

Anzunew1Travis Scott

Pop culture influences so many of our choices, from the music we listen to to the food we eat, from what becomes fashion to the realm of entertainment. Trends often start underground, in small specific communities, and then bubble up to the consumer surface slowly before ultimately earning their place among the masses.

Nothing quite demonstrates this like the rise of the comic book. Once considered a niche interest, comics are now mainstream. They have worked their way into every form of entertainment, from massive ComicCon events to some of the most popular TV shows and movies starring A-list Hollywood actors Read full story ›

Source: The Drum