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Gap looks to ‘redefine’ CMO role as Alegra O’Hare exits after 11 months

on Jan 22, 2020 | 0 comments

By Katie Deighton

Gap‘s chief marketing officer Alegra O’Hare has left the business after less than a year in the job. The exit coincides with the brand’s decision to “redefine” the role.

A company spokesperson confirmed the departure, stating: “We thank her for her time with the brand and wish her the best.

“As we look ahead, we will be redefining the role of the chief marketing officer.”

O’Hare joined from Adidas last February. She was tasked with launching a multi-pronged, 50-year anniversary celebration while building a life raft for the brand at the same time.

Gap had announced plans to shutter a Read full story ›

Source: The Drum