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General Mills’ Arjoon Bose on the merits of TikTok and influencers in content marketing

on Sep 15, 2020 | 0 comments

By Stephen Lepitak

Arjoon Bose, head of culture and brand experience, Europe-Australasia, General Mills and chair of The Drum Awards for Content, discusses the latest developments and trends around content marketing.

The Drum: Hi Arjoon – how have things been there?

Arjoon Bose: We’ve had extraordinary times which have called for extraordinary measures, but here at General Mills, we’ve not stood still. We’ve ensured that brand-building and bold agile marketing has been at the Read full story ›

Source: The Drum