By John Glenday
The international advertising market is expected to witness a deceleration in advertising growth to 4.8% from 5.7% recorded in 2018 before slipping back further to 3.9% by 2020.
GroupM has followed up its UK forecast issued last week with a broader brush look at the key trends subduing advertising spend. Chief among these are the implications of new barriers to global trade and macro-economic uncertainty in many major economies with China showing particular weakness while Germany and Japan also come off the boil.
The Worldwide Media Forecast spans 37 international again paints a rosy picture for both the Read full story ›
Source: The Drum