Discovery’s fledgling golf streaming app GolfTV is developing an events franchise with the sport’s elite, experimenting to build brand awareness, subscriptions, and its content library with compelling one-off broadcasts you can’t get anywhere else.
With ambassador Tiger Woods and the PGA Tour, it is creating exhibition matches that might be live sports streamings’ answer to Netflix and Amazon ‘Originals’.
GolfTV was launched in January 2019 to bring non-US PGA Tour rights under a single global platform aimed at a younger, international golf audience. For $2bn, it secured 150 PGA Tour competitions in a 12-year-deal before splurging on Tiger Woods Read full story ›
Source: The Drum