Google moves to block paid-search keyword data in consumer privacy drive
Google has started encrypting paid-search keyword referral data meaning advertisers can no longer see what terms people have used to arrive on their sites via paid clicks on AdWords ads.
The move, which has been heavily speculated over the last week, has been confirmed by the internet giant, which took the same approach to organic search in 2011.
In a blog post, AdWords product management director Paul Feng, cited the reason for using Secure Sockets Layer (SSL) encryption to organic, and now paid search, as part of Google’s ongoing consumer privacy strategy.
“We’ve long worked to keep your Read full story ›
Source: The Drum
