Goose Island, snubbed for Super Bowl, enlists ‘advertising savant’ in humorous spots

By Kyle O'Brien

Last year, brewer Goose Island pitched the marketing team at AB InBev, its parent company, for a 2019 Super Bowl spot. The answer was a resounding “maybe,”

Although the two making the pitch, Goose Island president Todd Ashmann and cofounder Greg Hall, weren’t successful in their efforts, they did set the stage for a specialist to come in and help them out with their ad efforts.

Goose Island brought in a so-called ‘marketing guru,’ Duane Hackett (played by Saturday Night Live’s Alex Moffat), who claimed to have the magic touch when it Read full story ›

Source: The Drum