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Grab’s Asha Gourinath on why it’s time for brands to re-evaluate their messaging

on Aug 30, 2020 | 0 comments

By Stephen Lepitak

Asha Gourinath, Grab’s lead for digital marketing, CRM and growth markets in South East Asia, who is set to be the chair for The Drum’s Digital Advertising Awards APAC, discusses how she’s led her team through the recent, difficult months of lockdown and recession.

What’s it been like running the digital marketing team at Grab, while dealing with all the sudden changes of recent months?

These are quite challenging times. The business has had to evolve, given changing consumption and demand patterns. There are also always debates about how we go about creating savings and efficiencies; should we cut marketing expenses Read full story ›

Source: The Drum