The overall advertising market is set to grow by 30% on the previous year, according to a GroupM report, with strong TV and digital performances credited for the revenue boost.
The forecast, published in GroupM’s This Year Next Year UK 2021 report, is ahead of its June estimates of a 24% growth.
TV advertising underwent a ‘resurgence’ during the pandemic, with revenues on track to finish 2021 up 19% year-on-year, ahead of GroupM’s previous 13% forecast.
The Euros and a strong September have been key drivers of growth, along with the shortening of advance booking deadlines, which were credited for reducing Read full story ›
Source: The Drum