By Ishbel Macleod

Groupon has launched its first TV ad in the US since Super Bowl 2011, when its parody of celebrity charity endorsements led to controversy.

Created by Victors & Spoils, the new campaign is set to launch on 7 April in six markets: Atlanta, Buffalo, Detroit, Minneapolis, Nashville and San Francisco, and shows people using the Groupon mobile app to buy and instantly get their deal – from rock climbing and getting flying lessons to trying sushi.

Both 60 and 30-second versions of the ad are set to run, both promoting the search functionality of the app.

Spark handled the media buy for the Read full story ›

Source: The Drum