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Guinness argue black is white in light-hearted responsible drinking campaign

on Jan 31, 2019 | 0 comments

By John Glenday

Guinness is embracing contemporary trends toward minimalism for a responsible drinking campaign timed to coincide with the launch of the 2019 Six Nations rugby championship on Friday in Paris.

As title sponsor of the event Guinness has brought former internationals Brian O’Driscoll and Lawrence Dallaglio back together in a bar to film them supping from a glass of Guinness Clear – literally a glass of rebranded tap water.

Intended to encourage supporters to swap out their beers for a refreshing glass of water every once in support of moderate drinking the advertisement seeks to dispel social Read full story ›

Source: The Drum