By Jennifer Faull

Broadcaster Krishnan Guru Murthy wants to see brands invest some of their huge advertising budgets into short-form video to create content that is not merely an ad.

“Social media and the people on it are very sophisticated, and they do not like to be obviously sold the way a lot of brands would like, and the way they used to in terms of old fashioned television spot advertising. And so you’ve got to think much more cleverly about what kind of content you are thinking of commissioning,” said the Channel 4 presenter.

His comments came after he hopped in the back of Read full story ›

Source: The Drum