Hang on, Argos still printed a catalogue? What a blinder from the press team
By Will Guyatt
Comms expert and media specialist Will Guyatt’s weighed in on the demise of the Argos catalogue. The news has sparked an outcry from a loving public that had forgotten it existed, which he claims, is a huge PR win for the retailer.
I always hoped The Drum would come calling – but if you told me my first feature would be about the demise of the Argos catalogue, I’d have suggested you were on glue, but needs must.
I never set out to become a media voice on the end of the Argos catalogue on this unassuming Thursday. Following Read full story ›
Source: The Drum