By Will Guyatt

Comms expert and media specialist Will Guyatt’s weighed in on the demise of the Argos catalogue. The news has sparked an outcry from a loving public that had forgotten it existed, which he claims, is a huge PR win for the retailer.

I always hoped The Drum would come calling – but if you told me my first feature would be about the demise of the Argos catalogue, I’d have suggested you were on glue, but needs must.

I never set out to become a media voice on the end of the Argos catalogue on this unassuming Thursday. Following Read full story ›

Source: The Drum