By Noel Young

It’s a problem that has bedeviled newspapers worldwide: how do you- faced with falling circulations and wilting ad sales , persuade readers to spend even more time and money with you?
The NewYork Times, with a massive journalistic staff of more than 1000, and with ex-BBC chief Mark Thompson, in charge believes it has found a way – pushing digital enterprise further and faster than ever before.
The answer is New York Times Premier. I can do no more that let the blurb (excellently crafted) do the work.

“We invite you to
discover the ultimate
insider experience,” says the headline .
The story goes Read full story ›

Source: The Drum