Brazilian flip flop brand Havaianas has integrated Brazilian culture to create its own alphabets to celebrate summer.
The campaign ‘The Alphabet of Summer’ created by AlmapBBDO aims to invite people globally to experience Brazilian summer through different phases which characterize Brazilian essence like “E” for energy, “M” for music and “O” for original.
Each letter also features its own font and visual resources that help to capture the spirit of each. The campaign “The Alphabet of Summer” will be used in Havaianas stores across 121 different countries, seen in display windows, at point-of-sale material and on the products themselves.
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Source: The Drum