By The Drum

Winning gold at The Drum Awards for B2B in the Experience or Event category was Heineken and LePub with a campaign showing the financial pressures facing Irish pubs. Here is the multi-award-winning case study.

Challenge

Heineken’s brand mission is to help people enjoy a richer social life. Irish pubs, which are globally recognized cultural icons and the birthplace of social life, have been facing a financial crisis: higher running costs, higher taxes and inflation have resulted in the closure of a quarter of Irish pubs, an average of 150 each year.

The Irish Heritage Council offers protection, tax support and other financial benefits Read full story ›

Source: The Drum